PERANCANGAN BRANDING SENTRA KERAJINAN TENUN IKAT BANDAR KIDUL KOTA KEDIRI SEBAGAI PUSAT WISATA BELANJA

NANIK , ANDRIANI (2013) PERANCANGAN BRANDING SENTRA KERAJINAN TENUN IKAT BANDAR KIDUL KOTA KEDIRI SEBAGAI PUSAT WISATA BELANJA. Undergraduate thesis, UPN "veteran" Jawa Timur.

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Abstract

Indonesia is a rich country, has a lot of natural beauty, cultural heritage and ethnic diversity. Including tenun ikat. But the community knows more about batik for the representative of the Indonesian culture than tenun ikat. Tenun ikat is a hand-made using traditional tools, commonly called ATBM (alat tenun bukan mesin). Almost all provinces and cities in Indonesia's cultural has this heritage, one of them are from East Java's Kediri. Craft tenun ikat Kediri is hereditary inheritance from their ancestors of the craftsmen. Handicraft tenun ikat Bandar Kidul of Kediri was very unpopular, one of the problems are the capital turnover stopped, so lot of craftsmen quit from this business. If it continues to remain will lead to the loss of cultural preservation, so it need to be branding to give value to tenun ikat Kediri and the cultural preservation will be saved.

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