PENGARUH PERAN PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA AHMAD DHANI SCHOOL OF ROCK DI SURABAYA (Studi Pada Siswa-Siswi Ahmad Dhani School Of Rock di Surabaya)

Erick , Setiawan (2013) PENGARUH PERAN PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA AHMAD DHANI SCHOOL OF ROCK DI SURABAYA (Studi Pada Siswa-Siswi Ahmad Dhani School Of Rock di Surabaya). Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

Public Relations has an important role in a company.Public Relations Ahmad Dhani School Of Rock has obligation to create or maintain positive image through service and programs. The role of Public Relations as a mediator to respond to complaint and provide information as well as the role of Public Relations as the conceptor to create interesting programs. With it, the public will have confidence in the music school of Ahmad Dani School Of Rock in Surabaya. The purpose of this research is to know the influence of the role of Public Relations in the formation of the image of Ahmad Dhani School Of Rock in Surabaya. The cornerstone of the theory used in this study is the Public Relations and corporate image. This research uses descriptive quantitative approach. The population in this research is that all students are Ahmad Dhani learning School of Rock, as much as 249. The sample in this study is that all students are Ahmad Dhani learning School Of Rock for at least 15 years old some 130 people. The sampling technique used is a purposive technique of sampling. Analytical technique in the study is a simple linear regression. Based on the description and discussion of the above, the following conclusions can be drawn as a Public Relations role Variables have a significant influence on the Variable image of Ahmad Dhani School Of Rock. It is known from the results of the test (t) indicates that the value of nilai thitung (6,988) > ttabel (1,655) then H0 = disqualified. Then the results of this research is that the role of Public Relations in positive and significant impact the formation of the image of Ahmad Dhani School Of Rock in Surabaya. Keywords: Role Of Public Relations, Image Of Ahmad Dhani School Of Rock

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