PERSEPSI PELANGGAN MAJALAH BAHASA JAWA “PANJEBAR SEMANGAT” DI SURABAYA

VERAWATI , PERSIANA DEWI (2013) PERSEPSI PELANGGAN MAJALAH BAHASA JAWA “PANJEBAR SEMANGAT” DI SURABAYA. Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

The purpose of this reserch is to know the customers perception of javanese magazine panjebar semangat in surabaya. Because, panjebar semangat is weekly magazine with javanise languange, first published on 2th september 1933 is more or less already 80th years old. But this javanese magazine is still exsist until now. Panjebar semangat is published by Dr. Soetomo, founder by Budi Utomo as witch one media used for the struggle indonesian independence. This research uses the attribution theory, as well as the research method used is descriptive qualitative order to explain the phenomenon in more depth and clear. From the data were analyzed, so can we conclute the customers perception in surabaya, represented by the informant in general opinion about this java magazine panjebar semangat contain positive element is always upholding the values of javanese culture. And keep want this magazine can exist until leter. Keywords: Perception, Customers, Javanese Magazine, Panjebar Semangat.

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