Pengaruh Budaya K-Pop Terhadap Sikap Remaja Surabaya (Studi Deskriptif Kuantitatif Tentang Pengaruh Budaya K-Pop di Televisi Terhadap Sikap Remaja di Kota Surabaya)

VANI , AYU SORAYA (2013) Pengaruh Budaya K-Pop Terhadap Sikap Remaja Surabaya (Studi Deskriptif Kuantitatif Tentang Pengaruh Budaya K-Pop di Televisi Terhadap Sikap Remaja di Kota Surabaya). Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

Nowadays the K-Pop (Korean Pop Culture) become a huge phenomenon in many countries including Indonesia. K-Pop is not only a musical genre, but also a cultural phenomenon for many people. In addition, K-Pop can also affect the attitudes of fans. This study seeks to analyze the extent to which K-Pop influence adolescent attitudes in Surabaya. This study uses a quantitative approach. Cultivation theory as the theoretical basis for this study. The number of samples in this study were 100 adolescents with accidental sampling technique. Data were collected through questionnaires. The analytical method used is a simple regression analysis and ttest. The results showed that partially K-Pop culture influence adolescent attitudes in the city of Surabaya, this is evidenced by tcount 16.970> 1.984 ttable. Keywords: K-Pop, popular culture, influences, attitudes, adolescent.

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