MOTIF MASYARAKAT MENONTON ACARA MOZAIK ISLAM DI TRANS TV (Studi Deskriptif Kuantitatif Motif Masyarakat Surabaya Menonton Acara Mozaik Islam Di Trans TV)

KHUSNUL , KHOTIMAH (2013) MOTIF MASYARAKAT MENONTON ACARA MOZAIK ISLAM DI TRANS TV (Studi Deskriptif Kuantitatif Motif Masyarakat Surabaya Menonton Acara Mozaik Islam Di Trans TV). Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

Mass communication is the process of delivering a message, information, news from the communicant communicator through mass media. The mass media can be printed and electronic media. One of the electronic media which is currently experiencing rapid growth is television. The development of television media tinged with belomba-race competition for presenting the programs that are in demand by the public. Television workers had racked my brain to get the attention of the public through an exciting program of events. Islam is a mosaic morning show program unique and interesting, because it specifies the information as perceived religion. The foundation of the theory used in this study is the Uses and Gratification theory which states that the audience has a set of needs that sought gratification through mass media. Uses and Gratification model assumes the audience is at least as active as the sender. This model also seems to imply that the message is what is needed by the public, not intended by the sender. This is where the audience is actively using the media to meet the needs of the mass media. Methods of data analysis in this study using frequency tables analysis is used to describe the primary data obtained from interviews based on questionnaires filled out by the respondents and secondary data. The population in this study was the 17-year-old Surabaya upwards. Sampling technique in this study using purposive sampling with the number of respondents 100 people. From the test results by using technical analysis can be seen that the frequency tables cognitive motives, motives and motives of personal identity diversion in watching the show on Trans TV Islamic Mosaics at the high category. Conclusion of this research is in watching a show on Trans TV Islamic Mosaics most respondents would like to obtain information and entertainment Islamic breathing in an effort to identify with the values of Islam. Keywords : Motive, Watching, Mozaik Islam, Uses and Gratifications

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