PENGARUH PERSEPSI MANAJER ATAS PENGGUNAAN INFORMASI AKUNTANSI KEUANGAN TERHADAP KEBERHASILAN USAHA KECIL DAN MENENGAH (STUDI KASUS PADA KAMPUNG BATIK JETIS SIDOARJO)

Dwi , Kurniawan (2013) PENGARUH PERSEPSI MANAJER ATAS PENGGUNAAN INFORMASI AKUNTANSI KEUANGAN TERHADAP KEBERHASILAN USAHA KECIL DAN MENENGAH (STUDI KASUS PADA KAMPUNG BATIK JETIS SIDOARJO). Undergraduate thesis, Faculty of Economics.

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Abstract

PENGARUH PERSEPSI MANAJER ATAS PENGGUNAAN INFORMASI AKUNTANSI KEUANGAN TERHADAP KEBERHASILAN USAHA KECIL DAN MENENGAH (STUDI KASUS PADA KAMPUNG BATIK JETIS SIDOARJO). by Dwi Kurniawan Akuntansi Keuangan - UPN Veteran Jawa timur Surabaya ABSTRACT In the current era of globalization and free trade with the enactment of perceived competition getting tougher. Competition in grabbing market share not only in peruashaan a large scale (large scale enterprise), but also for small companies (small scale enterprise). With the increasing competition in one of the challenges and issues that must be addressed is about economic inequality and social inequality. Small business accounting considers that the process is not too important to be applied. Based on the description, the purpose of the study is to investigate and examine whether the effect of the perception of the learning process, motivation and personality to the success of small and medium enterprises. Kampung Batik Sidoarjo Jetis is the population in this study with a sample of all managers listed in Sidoarjo batik community numbered 22 people. The sampling technique used was saturated sample or census. Variable study used the Learning, Motivation, Personality, as the independent variable while the success of Small and Medium Enterprises as a bound variable. The analysis technique used is multiple regression analysis using hypothesis testing. Based on the first hypothesis test independent variables are simultaneously learning process, motivation and personality affect the success of SMEs. Partially test the second hypothesis for the process of learning and motivation variables have significant influence among the learning process to the success of SMEs. While partial personality variables had no effect on the success of SMEs. Keywords: Learning, Motivation, Personality, Success of Small and Medium Enterprises

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