VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA KERETA API KOMUTER SULAM (Studi Kasus Penumpang Kereta Api Komuter SULAM )

DENNY , RAHARDIAN AKBAR (2013) VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA KERETA API KOMUTER SULAM (Studi Kasus Penumpang Kereta Api Komuter SULAM ). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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Abstract

This study aims to analyze the effects caused by consumer behavior variables consisting of variable reference group , the perception variables , motivational variables , and lifestyle variables on consumer decision making using commuter rail services SULAM This study used purposive sampling technique then selected 100 samples and the object of this study is SULAM commuter rail passengers . The method of analysis used in this study quantitative descriptive method , simultaneous analysis and partial ( multiple linear regression analysis using SPSS ) From the results of tests performed , simultaneous regression test ( F test ) showed that all independent variables studied had a significant influence on the purchase decision variables , partial regression test ( Test T ) indicates that the variable reference group , the perception variables , motivational variables , and variables lifestyle has a significant influence on the purchase decision variables . And lifestyle variables had the most significant influence on purchasing decisions . While most small perception variables significantly influence the purchase decision . All independent variables or independent variables influence , so it can be concluded that the reference variable , the variable perception , motivation variable , and lifestyle variables simultaneously influence the decision to use commuter rail SULAM . Keywords : Purchasing Decisions, Variables Reference Group , The Perception Variables , Motivational Variables , and Variables Lifestyle

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