MOTIF MASYARAKAT SURABAYA MENONTON TAYANGAN “ON THE SPOT” DI TRANS7 (Studi Deskriptif Kuantitatif Tentang Motif Masyarakat Surabaya Menonton Tayangan “On The Spot” di TRANS7)

NOVIANA , LIAMSI (2013) MOTIF MASYARAKAT SURABAYA MENONTON TAYANGAN “ON THE SPOT” DI TRANS7 (Studi Deskriptif Kuantitatif Tentang Motif Masyarakat Surabaya Menonton Tayangan “On The Spot” di TRANS7). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.

Preview	PDF (Cover - Bab 1) - Published Version Download (274Kb) | Preview
	PDF (Daftar pustaka - BAb 2) - Published Version Restricted to Repository staff only Download (1057Kb)

Abstract

The purpose of this research was to determine how the motives of Surabaya community to watch “On The Spot” program on Trans7. On The Spot is a program that displays a variety of unique things that sometimes were not think by us that have given a lot of information, education, entertainment and has the highest program ratting. From this study it can be seen how the motives of Surabaya community with indicators of low, medium, and high toward On The Spot program. The theory that used in this study is uses and gratifications model suggests that the main problem is not how the media to change attitudes and behavior of the audiences, but how the media has met personal and social needs of the audience. In the motives classification are using Mc.Quail’s categories that are: information motives (cognitive), personal identity motives (personal identity), integration, social interaction and entertainment motives (diversion). The method that used is descriptive quantitative. The populations of this study are Surabaya community that watching On The Spot program with respondents age limit is 17-50 years. The sampling technique in this study is Multistage Cluster Random Sampling technique that is the sampling technique that requires minimum two sampling stages. The results are showed that from the four motives of respondents to watch On The Spot program, the information motive has the highest percentage. These results have relevance that On The Spot program has information theme and the content of the program includes a variety of information. Keywords: Motive, Community, On The Spot program.

Actions (login required)