EFEKTIVITAS IKLAN XL BEBAS INTERNET VERSI NOAH (Studi Deskriptif Kuantitatif Efektivitas Iklan XL Bebas Internet Versi Noah “Rp. 5000 Bebas Internetan 6 Bulan Di Televisi)

FAHRUL , JUNAIDI (2013) EFEKTIVITAS IKLAN XL BEBAS INTERNET VERSI NOAH (Studi Deskriptif Kuantitatif Efektivitas Iklan XL Bebas Internet Versi Noah “Rp. 5000 Bebas Internetan 6 Bulan Di Televisi). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.

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Abstract

Ad-free surf XL first appeared on television on February 4, 2013 (www.xl.co.id / xlbebas). In making ad -free surf XL , PT .Excelcomindo Pratama Tbk as the XL product manufacturers spend large enough that 6 Billion with top bands NOAH as brand image PT. Excelcomindo Pratama Tbk hopes to benefit greatly from the high surf freely XL product sales . XL issued a bold move freely because the number of internet users XL data currently account for about 60 % of the total subscriber base of 42.3 million people XL (http://kalbar.antaranews.com) The effectiveness of advertising is an advertising effectiveness both on the consumer and society . In essence , an effective advertising if the ad is said to be deeply imprinted in the minds of consumers. Direct Rating Method ( DRM ), which is measured by five indicators as follows: attention (attention), comprehension (readthrougness), cognitive responses (cognitive), affective responses (affection) and attitude toward the ad (behavior). Techniques used in the sampling is non- probability sampling technique that purposive sampling is a sampling technique with certain considerations, among others, respondents aged between 16-35 years, respondents domicile in Surabaya, and respondents who had seen a television advertisement XL free internet for 30 seconds. In this study the samples used were as many as 100 people . Based on the analysis of the effectiveness of Internet advertising is free advertising XL version of Noah to the public through the medium of television Surabaya using the Direct Rating method (DRM), the overall average score of DRM " Xl Free Internet version of NOAH, Rp. 5000 6 months free surf " on television is included in the scale range is very effective. Dimensions of attention (attention), the dimensions of understanding (readthrougness), cognitive responses (cognitive), affective responses (affection) and attitude toward the ad (behavior ) of the ad Xl Free Internet Version NOAH , Rp. 5000 6 months free surf " on television included in the scale range is very effective

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