PRYLLISYA , - (2013) ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN SMARTPHONE NOKIA DI SURABAYA. Undergraduate thesis, UPN "veteran" jawa timur.
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Abstract
This research purposed to find out quality of product, price, and promotion through consumer willingness to buy Smartphone Nokia products and analyzed the most dominat faktor ininfluencing cunsumer’s buying interest on smartphone Nokia in surabaya . The research used 130 samples that were taken from to 130 consumers of Smartphone Nokia in Surabya. Using the Partial Least Square (PLS) with SmartPLS Helper, for analisis data. Get data In in-depth interview and share Quisoner for responden with sekala likert’s.Sekala likert’s. The results show that the product quality and promotion non significant (positif) effect on Willingness to buy in this research, but price had a positive and significant effect on Willingness to buy in this research.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.32 Consumer Behavior |
| Divisions: | Faculty of Economics > Management |
| Depositing User: | Kontho Hadi |
| Date Deposited: | 02 May 2014 13:49 |
| Last Modified: | 02 May 2014 13:49 |
| URI: | http://eprints.upnjatim.ac.id/id/eprint/5767 |
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