UJI KOMPARASI KONSUMEN PENGGUNA HANDPHONE BERBASIS ANDROID PADA PERBEDAAN PERSEPSI ATRIBUT PRODUK YANG MENGGUNAKAN HANDPHONE MEREK SAMSUNG DENGAN HANDPHONE MEREK SONY ( Studi Kasus pada Mahasiswa Universitas Pembangunan Nasional “Veteran” Jawa Timur )

Nani , Wijayanti (2014) UJI KOMPARASI KONSUMEN PENGGUNA HANDPHONE BERBASIS ANDROID PADA PERBEDAAN PERSEPSI ATRIBUT PRODUK YANG MENGGUNAKAN HANDPHONE MEREK SAMSUNG DENGAN HANDPHONE MEREK SONY ( Studi Kasus pada Mahasiswa Universitas Pembangunan Nasional “Veteran” Jawa Timur ). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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Abstract

In an age-based technologies such as today, almost everyone has a mobile phone as a means to communicate. That is because the character that can be taken anywhere to support their daily activities. In addition to functioning as a means of telecommunication, mobile phones today are also equipped with various features and facilities which make it become more and more useful and interesting. The research aimed to determine differences in consumer perception of product attributes on android based mobile phone users. This study uses quantitative methods to the type of comparative research. Population and samples used in this study were students at the Universitas Pembangunan Nasional "Veteran" Jawa Timur. Assessment phones differences measured using a Likert scale questionnaire was distributed to 100 respondents who had used the mobile phone of Samsung and Sony. The variables used to measure mobile products is an indicator variable product attributes such as features, design, and quality as well as an indicator variable with a brand brand brand memorable and familiar. The results of this study showed that there was no significant difference in the variable product attributes. This is because both products have the same attributes of product features, design, quality is not much different. As for the brand of the product is not a significant difference. This is because the two products both have a well-known brand in the community and have a familiar brand. Keywords: Test Comparison, Product Attributes, Product Brands

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