REBRANDING KEBUN BINATANG SURABAYA

Djayanti , Aprilia and Aryo , Bayu Wibisono (2014) REBRANDING KEBUN BINATANG SURABAYA. Createvitas: Jurnal Ilmiah Desain Komunikasi Visual, 3 (1). pp. 29-42. ISSN 9-772301-480003

Preview

PDF - Published Version Download (634Kb) | Preview

Abstract

The rise of the development attraction in surabaya could have an impact on the old tourist attraction, like an amusement park and zoo. Whereas the community need open spaces to learning fasilities especially with family. Many tourist attractions which experienced a decline of the quality and quantity of visitors due to internal and external factor, and will experience the death of a brand. If in blow up to the media and form negative assumtions, and will be a visitors consideration. Field observasion, questionnaire, consumer journey is the metode research use to search data, steeped in the issue, looking for a solution and formulate a strategy that will be used to solve the problem. Rebranding is one way to revive and and giving more value for a brand to rebuild an emotional relationship with audience, by replacing or recycling concept(and) represent with new logo and visual identity that are relevant with their audience

Actions (login required)