PERANCANGAN KOMUNIKASI VISUAL PENDUKUNG PROMOSI ALBUM GRUP MUSIK RAP REAL HIP-HOP X-CALIBOUR “MIRACLE TENTACLE”

Rahman , Suprayogo (2013) PERANCANGAN KOMUNIKASI VISUAL PENDUKUNG PROMOSI ALBUM GRUP MUSIK RAP REAL HIP-HOP X-CALIBOUR “MIRACLE TENTACLE”. Undergraduate thesis, UPN "Veteran" Jawa Timur.

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Abstract

The development of visual communication Design is very closely connected with the development of the music industry. These developments also influence the strategies of promotion of indie musicians mainstrean or enliven the music industry in Indonesia. In its own development of the indie music developed since the 1990s, with a variety of musical genre. one of the main is X-Calibour, X-Calibour is one of the rap group with a real hip genre is quite long in Surabaya. Established in 1998. With the consistence of the music genre, namely rap hip-hop, so that it can be icon rap in Surabaya. X-calibour being one group hiphop whose existence enough reckoned Indonesia, because of the large occupied 10 ranking charts best radio-radio in Jakarta as well as in several large cities in Indonesia. The Single of song “Dobrak” was also included in the program MTV Madness in 2003. In this Year 2013, X-Calibour released his new album “Miracle Tentacle” that is a picture in which a magic hand of God through people around them. The Album recently released a hits single “Nusantara” to invites young people to unite. Therefore, the promotion became one strategy where a delivery where it would be accepted by the audience. By giving a propaganda lyrics that made music with the doctrine in a music as a therapy. This therapy can be referred to as X-teraphy a promotion

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